{"id":162,"date":"2017-11-23T07:11:24","date_gmt":"2017-11-23T07:11:24","guid":{"rendered":"http:\/\/www.animiz.com\/learning-center\/?p=162"},"modified":"2017-11-30T08:19:41","modified_gmt":"2017-11-30T08:19:41","slug":"animacao-as-tendencias-de-marketing-de-video-para-sites-em-2018","status":"publish","type":"post","link":"https:\/\/animiz.com\/learning-center\/pt\/animation-the-video-marketing-trends-for-websites-in-2018\/162\/","title":{"rendered":"Anima\u00e7\u00e3o \u2013 As tend\u00eancias de marketing de v\u00eddeo para sites em 2018"},"content":{"rendered":"<p>Os motion graphics criam uma presen\u00e7a online envolvente, por isso vale a pena conhecer as tend\u00eancias de anima\u00e7\u00e3o para sites em 2018. Isso \u00e9 especialmente verdadeiro se os propriet\u00e1rios de sites se preocupam com a sua marca. Afinal, anima\u00e7\u00f5es adequadas no site ajudam a melhorar a experi\u00eancia do usu\u00e1rio.<\/p>\n<p><strong>Por que incluir anima\u00e7\u00f5es em seu site?<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XM-oogPd4PM\" width=\"700\" height=\"435\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A anima\u00e7\u00e3o \u00e9 o que torna a hist\u00f3ria da sua marca mais cativante. Ela d\u00e1 vida a gr\u00e1ficos simples, duplicando o impacto sobre os visitantes do seu site. Agora, se o seu site estava \u00f3timo sem nenhuma anima\u00e7\u00e3o, voc\u00ea provavelmente n\u00e3o consideraria adicionar uma desta vez. Bem, voc\u00ea est\u00e1 completamente enganado em pensar assim, porque existem in\u00fameras raz\u00f5es para incluir anima\u00e7\u00e3o no seu site. Seja um site empresarial, um blog ou qualquer outro tipo, voc\u00ea certamente precisa de alguns elementos gr\u00e1ficos em movimento.<\/p>\n<ul style=\"font-size:16px;padding:7px 0px 7px 27px\">\n<li><em>Isso mant\u00e9m o usu\u00e1rio engajado mesmo antes do seu site carregar completamente.<\/em><\/li>\n<li><em>Isso influencia enormemente o olhar do usu\u00e1rio, direcionando-o para onde deve focar.<\/em><\/li>\n<li><em>\u00c9 uma \u00f3tima maneira de contar uma hist\u00f3ria ou ensinar seus visitantes a usar seu site.<\/em><\/li>\n<\/ul>\n<h3>Tend\u00eancias de anima\u00e7\u00e3o para sites que podemos esperar em 2018<\/h3>\n<p>A esta altura, voc\u00ea j\u00e1 deve ter percebido que usar anima\u00e7\u00f5es em seu site n\u00e3o \u00e9 apenas para ser descolado. \u00c9 uma forma de melhorar a experi\u00eancia do usu\u00e1rio e a navega\u00e7\u00e3o. As tend\u00eancias de anima\u00e7\u00e3o para sites s\u00e3o geralmente influenciadas por diversos fatores, como usabilidade, tecnologia e percep\u00e7\u00e3o do p\u00fablico. A seguir, apresentamos algumas previs\u00f5es de anima\u00e7\u00e3o que acreditamos que dominar\u00e3o o mercado em 2018.<br \/>\n&nbsp;<\/p>\n<h4>Gr\u00e1ficos 2D e 3D combinados<\/h4>\n<p>O pr\u00f3ximo ano ser\u00e1 marcado pela fus\u00e3o de estilos na anima\u00e7\u00e3o. Ali\u00e1s, ser\u00e1 dif\u00edcil para os espectadores identificarem onde terminam os gr\u00e1ficos 2D e onde come\u00e7am os gr\u00e1ficos 3D.<br \/>\n&nbsp;<\/p>\n<h4>Gr\u00e1ficos em movimento fluidos<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/animiz-sense.png\" alt=\"\" width=\"800\" height=\"500\" class=\"alignnone size-full wp-image-149\" srcset=\"https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/animiz-sense.png 800w, https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/animiz-sense-300x188.png 300w, https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/animiz-sense-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Quem n\u00e3o gostaria de uma apresenta\u00e7\u00e3o animada impec\u00e1vel? Temos certeza que todos gostariam! Embora esse tipo de anima\u00e7\u00e3o possa ser mais complexo e demorado, seus visitantes certamente ficar\u00e3o atentos at\u00e9 o final. N\u00e3o acha que est\u00e1 na hora de transformar a apresenta\u00e7\u00e3o da sua marca em um filme animado fluido? Al\u00e9m de ser visualmente muito atraente, tamb\u00e9m deixar\u00e1 sua marca com um ar mais sofisticado. No entanto, lembre-se de que deve ser curto, digamos, com 5 minutos ou menos.<br \/>\n&nbsp;<\/p>\n<h4>Tipografia animada<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/goanimate-overview.png\" alt=\"\" width=\"800\" height=\"512\" class=\"alignnone size-full wp-image-159\" srcset=\"https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/goanimate-overview.png 800w, https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/goanimate-overview-300x192.png 300w, https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/goanimate-overview-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>No pr\u00f3ximo ano, marcas de todos os portes v\u00e3o incorporar seus logotipos em tipografia animada. Imagine o impacto positivo que uma introdu\u00e7\u00e3o t\u00e3o divertida ter\u00e1 na mente do usu\u00e1rio. Essa t\u00e9cnica tamb\u00e9m funciona muito bem em v\u00eddeos animados. Se voc\u00ea tem se concentrado demais nos gr\u00e1ficos e se esquecido da tipografia e das letras, \u00e9 hora de mudar essa mentalidade. Pense em maneiras de incorporar letras em movimento e imagens que formem palavras em sua anima\u00e7\u00e3o.<br \/>\n&nbsp;<\/p>\n<h4>Acolhendo o Movimento L\u00edquido<\/h4>\n<p>Voc\u00ea j\u00e1 ouviu designers gr\u00e1ficos e animadores dizerem &quot;quanto mais movimento fluido, melhor&quot;? Pois bem, parece que essa ser\u00e1 uma das tend\u00eancias visuais do pr\u00f3ximo ano. Explore respingos, tor\u00e7\u00f5es, curvas, gotas, membros em espiral, manchas abstratas e muito mais.<br \/>\n&nbsp;<\/p>\n<h4>Equil\u00edbrio perfeito entre granula\u00e7\u00e3o e ru\u00eddo.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/image001.jpg\" alt=\"\" width=\"800\" height=\"369\" class=\"alignnone size-full wp-image-94\" srcset=\"https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/image001.jpg 800w, https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/image001-300x138.jpg 300w, https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/image001-768x354.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Quase todos os designers gr\u00e1ficos est\u00e3o familiarizados com esses dois efeitos do After Effects. Ali\u00e1s, muitos espectadores s\u00e3o f\u00e3s desses efeitos de anima\u00e7\u00e3o. Normalmente, a granula\u00e7\u00e3o \u00e9 aplicada a uma apresenta\u00e7\u00e3o estilizada que utiliza ru\u00eddo de c\u00e2mera. O ru\u00eddo cria a atmosfera adequada e ajuda a contar a hist\u00f3ria da sua marca com sucesso, al\u00e9m de alcan\u00e7ar seus objetivos visuais.<br \/>\n&nbsp;<\/p>\n<h3>Use anima\u00e7\u00f5es no seu site como um profissional<\/h3>\n<p>Agora, se voc\u00ea acha que essas tend\u00eancias v\u00e3o te fazer gastar milhares de d\u00f3lares, podemos garantir que n\u00e3o vai. Al\u00e9m disso, existem muitos softwares de anima\u00e7\u00e3o que podem te ajudar a ficar na moda em 2018. E o melhor: s\u00e3o muito f\u00e1ceis de usar. Alguns dos softwares de anima\u00e7\u00e3o recomendados s\u00e3o Clara.io, Pencil, Animiz e Gimp. Vale a pena conferir cada um deles e explorar a ampla gama de recursos que oferecem.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center; padding-bottom: 9px;\">Assista a um v\u00eddeo animado incr\u00edvel criado pela Animiz.<\/h3>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WErncx8LjlM\" width=\"700\" height=\"435\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"down-box\">\n<p>Comece a criar um v\u00eddeo de anima\u00e7\u00e3o com o Animiz.<\/p>\n<div class=\"down-embed float-fix\"><a class=\"down-embed-button\" style=\"margin-left: 115px;\" href=\"\/\/www.animiz.com\/download\/windows\" onclick=\"gtag('event', 'Click', {'event_category':'Download', 'event_label':'Animiz-Win-lc'});\" rel=\"nofollow\"><img decoding=\"async\" class=\"down-embed-img\" src=\"\/\/animiz.com\/images\/learning-center\/win-icon-down.png\" \/>Download gr\u00e1tis<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Motion graphics make an engaging online presence, hence it pays to know the 2018 animation trends for websites. This is especially true if web owners care about their branding. After all, appropriate site animations help improve user experience. Why Include Animation on Your Website? Animation is what makes your brand\u2019s story more captivating. It breathes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[59,63,61],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-design-resource","tag-animated-video-for-website","tag-content-marketing-2018","tag-video-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Animation - The Video Marketing Trends for Websites in 2018 - Ainimiz Blog - Learn Animation Videos &amp; More<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/animiz.com\/learning-center\/pt\/animacao-as-tendencias-de-marketing-de-video-para-sites-em-2018\/162\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animation - The Video Marketing Trends for Websites in 2018 - Ainimiz Blog - Learn Animation Videos &amp; More\" \/>\n<meta property=\"og:description\" content=\"Motion graphics make an engaging online presence, hence it pays to know the 2018 animation trends for websites. This is especially true if web owners care about their branding. After all, appropriate site animations help improve user experience. Why Include Animation on Your Website? Animation is what makes your brand\u2019s story more captivating. It breathes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/animiz.com\/learning-center\/pt\/animacao-as-tendencias-de-marketing-de-video-para-sites-em-2018\/162\/\" \/>\n<meta property=\"og:site_name\" content=\"Ainimiz Blog - Learn Animation Videos &amp; More\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-23T07:11:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-30T08:19:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/animiz.com\/learning-center\/wp-content\/uploads\/2017\/11\/animiz-sense.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/animiz.com\\\/learning-center\\\/animation-the-video-marketing-trends-for-websites-in-2018\\\/162\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/animiz.com\\\/learning-center\\\/animation-the-video-marketing-trends-for-websites-in-2018\\\/162\\\/\"},\"author\":{\"name\":\"Jeff\",\"@id\":\"https:\\\/\\\/animiz.com\\\/learning-center\\\/#\\\/schema\\\/person\\\/8d8ab7b9ae07912b01ef590b5f992446\"},\"headline\":\"Animation &#8211; 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